About Us
Headquartered in Dubai, since 2010, House of Luxury represents a curated portfolio of premium lifestyle, retail, and hospitality brands in the Middle East. With a passion for excellence and a commitment to quality, we bring world class concepts to the region from luxury gifting and fine fragrances to artisanal cafés and innovative food experiences.
Our mission is to introduce brands that inspire, delight, and redefine everyday luxury.
Through strategic partnerships, operational excellence, and deep local insight, we ensure that each concept reaches its full potential in our markets.
Vision
To be the leading curator and purveyor of premium retail and hospitality brands, setting new benchmarks for quality, innovation, and experience across the Middle East.
Mission
To continuously discover and nurture brands that embody creativity, authenticity, and excellence, investing in people, products, and partnerships that create long term value and memorable customer experiences.
Core Values
Integrity & Trust – Building lasting partnerships through honesty, transparency, and a steadfast commitment to doing what’s right.
Excellence – Delivering superior products, services, and experiences.
Innovation – Bringing forward new ideas that redefine lifestyle and luxury.
Entrepreneurship – Embracing opportunity, vision, and determination in every venture.
Faith & Purpose – Operating with sincerity, gratitude, and responsibility toward our communities.
Welcome to the House of Luxury Group.
“Our journey has been guided by a passion for excellence and a commitment to curating brands that inspire and delight. Each of our ventures reflects a bold vision to redefine luxury and hospitality—not just as services, but as experiences that leave a lasting impression. From concept to execution, we strive to craft environments where innovation meets elegance, and every detail is thoughtfully considered. Whether it’s through world-class design, exceptional service, or immersive guest experiences, we are dedicated to setting new standards and exceeding expectations. At the heart of everything we do is a desire to create meaningful connections—with our customers, our partners, and the communities we serve.
I invite you to explore the diverse world of our brands each crafted with care, creativity, and purpose.
Ebraheem Husni Al Samadi
Founder
@TheBlooomingMan
Forever Rose London – Luxury gifting boutique renowned for its eternal roses and iconic presentation.
Forever Rose Café – An immersive, artistic café experience blending culinary craftsmanship with design.
Forever Oud – A distinctive fragrance house offering unique, long lasting scents crafted for sophistication.
MELI – A modern take on traditional Greek yogurt, offering wholesome, healthy indulgence.
The Besties Café – A vibrant social café concept celebrated for its Dubai Bling feature and youthful energy.
